I’m an award-winning Writer / Producer / Creative Director / Storyteller with over 20 years of experience in visual storytelling, content production, and marketing. I’ve enjoyed working with top-notch brands like Discovery Channel, ESPN, and Disney. Leading creative teams to craft unique brand identities and engaging stories is my forte. I’ve been recognised for driving brand engagement and viewership through innovative content strategies. My skills cover the entire creative process, ensuring that our branded content captivates audiences and expands brand reach. Brand strategy, digital/print design, and project management are areas where I excel. I’m also well-versed in content production and marketing strategies, always optimising engagement and audience reach. My toolkit includes Adobe Creative Suite, art direction, and multimedia production. I’m an expert in marketing campaigns, UX/UI design, and fostering creativity in teams for impactful visual solutions aligned with brand objectives. On top of that, I specialise in producing mobile marketing ads, podcasts, and YouTube shows. I leverage this extensive knowledge to optimize reach and engagement. Additionally, I’m a data-driven strategist who loves diving into numbers and analyzing insights to implement effective strategies. AB testing and optimising performance are all part of my game plan!An international award-winning Creative Manager at beIN Sports Asia—Pacific, leading a team that produces branded content. Creative thought leader with a 15-year achievement record and expertise combining all facets of visual storytelling, content production, and marketing. Adept at leading the entire creative process, developing cohesive and unique brand identities, and building compelling brand stories. Working experience with reputable brands such as Discovery Channel, TLC, Animal Planet, Discovery Turbo, Discovery Home & Health, Discovery HD, ESPN, Star Sports, Fox Sports, and Disney. Verifiable record of conceptualising and producing unique content that engages audiences generates viewership, and skyrockets brand reach.